JP's Peace, Love & Happiness Foundation

The DeJoria family is committed to contributing to a sustainable planet through investing in people, protecting animals and conserving the environment.



John Paul and Eloise are entrepreneurs and philanthropists who are actively engaged at home in Austin and around the world

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our partners

We value relationships with and invest in partners who are committed to making a difference in our world

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The strategic generosity of John Paul DeJoria and JP’s Peace, Love and Happiness Foundation has allowed Grow Appalachia to serve over 5300 families who have grown more than 4,000,000 pounds of organic produce. The support of JPPLHF has fueled a widespread change in the wellness of many thousands of individuals as well as created substantial economic development in the coal mining counties of six Appalachian states.
— David Cooke, Grow Appalachia Director