John Paul and MLF on In Depth with Graham Bensinger

John Paul was recently profiled on In Depth with Graham Bensinger. You can see his Austin home and cars, hear from Eloise about how they met and listen to John Paul talk about never selling out. But, of course, we are most excited about seeing John Paul tour the Community First! Village at Mobile Loaves and Fishes. The Ferrari is fine, but, hey, giving is our work and life ;)

John Paul DeJoria takes Graham to Mobile Loaves & Fishes Community First Village in Austin, where they meet up with Alan Graham, president of Mobile Loaves & Fishes. The three tour the affordable housing community designed to help those who are homeless rejoin society.

Good Fortune

For our first update, we want to introduce the film Good Fortune by Josh and Rebecca Tickell. The documentary will give you a great idea of who John Paul DeJoria is and what he is all about from the perspective of his friends Dan Ackroyd, Danny Trejo, Michelle Phillips and more. Many of our partners and their work are featured as well!

Available now on iTunes and Amazon

GOOD FORTUNE is the rags to riches tale of conscious capitalism pioneer John Paul DeJoria. Born with nothing, at times homeless on the streets of LA, “JP” spent his early adulthood in and out of motorcycle gangs only to wheel and deal his way to the top of a vast hair and tequila empire. A modern day Robin Hood, JP’s motto is “Success unshared is failure.” The son of immigrants, JP defies the stereotype of 'the 1%' and is the poster boy of the triple bottom line – people, planet and profit.